Holiday Tips From the MCM Awards Winners

| MCM staff

While “MCM Awards” has been a trending search term on MultichannelMerchant.com, we have yet to determine dates for the 2012 edition of the catalog and ecommerce channel contest. But one this is certain: The MCM editors feel there are a lot of valuable tips retailers can use as they gear up for the holidays.

Getting back into direct mail

| Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s