Catalog

A recent post on the Big Fat Marketing Blog from Multichannel Merchant senior writer Jim Tierney honors MCM contributing writer Dan Walsh, who died suddenly

THE NEWS THAT HARRY & DAVID may not have the funds to continue operating is tough to hear for people who have been following this business for a while.

Many women find shopping for undergarments particularly bras to be a less than fun or comfortable experience. It’s even more complicated when you’re a

When it comes to choosing the right paper for your catalog, you have to consider the quality level, grade category and weight. Another factor that doesn’t

A month after the Wisconsin Cheeseman said it would close its doors if it doesn

Robb & Stucky, a 96-year-old furnishings and interior design company, has filed for Chapter 11 bankruptcy and also plans to lay off 178 employees at its Fort Myers, FL corporate headquarters.

We’re now in the second decade of the 21st century. Attention spans shrink more every year. Competition is omnipresent. Emphasizing benefit generates

Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning,

A MULTICHANNEL MERCHANT STAFFER was shopping for boots online in early December and found a pair she liked at L.L. Bean. Uh, oh out of stock. So she tried