USPS: Catalog Visibility at All-Time High
Catalog mail is most definitely on the radar of the U.S. Postal Service, according to Tom Foti, the agency
Catalog
ACMA to Catalogers: We Need More of You
The good news is that the American Catalog Mailers Association has picked up 15 new members since January, bringing its membership to more than 100 companies. The bad news is that
Adding on to your AOV
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a return on investment, though it is getting
Paper prices to pick up–maybe
The cost of catalog paper is likely to pick up in the second quarter, at least if the mills have their way. Paper mills AbitibiBowater and Kruger, for
A worthwhile infection
For at least five years maybe 10 this cry has resounded through the venerable ivy-covered walls of the catalog universe: Printed catalogs are obsolete!
Drooping enthusiasm for automation
YOU HAVE TO GIVE THE U.S. POSTAL SERVICE some credit for trying to do right (or, maybe, less wrong) by catalogers in the past two years, with the lower
DMA Taps Bob Allen as Interim CEO
Maybe the Direct Marketing Association Really does Aim to cater more to its catalog members. The DMA on Feb. 4 appointed Bob Allen, former president/CEO
Deals Pick up in December
2009 Ended Quite a bit Stronger than 2008 when it comes to industry mergers and acquisitions. Fourteen catalog-related deals went down in the last three
A Green Thumb
Who knew dirt-free indoor garden kits could be such a hot commodity? They’re also a great direct marketing product, which is why AeroGrow International
Spring Hill Nurseries Location Opens Holiday Catalog Outlet Center
Spring Hill Nurseries in Tipp City, OH, is now the Tipp City Catalog Outlet Center through the holiday season.