International Ecommerce to Grow to $50 Billion by 2020
International sales from U.S. ecommerce retailers will jump from $11 billion in 2014 to almost $50 billion by 2020, according to a report by OC&C Strategy Consultants.
Marketing
SLI Systems Moves Clients Off Google Commerce Search
SLI Systems today announced that it is renewing its special terms offer for its learning-based site search solution for retail and eommerce sites currently using Google Commerce Search, which is set to expire in the next few months.
Walmart Canada Expanding Reach with $500 Million Investment
Walmart Canada announced that it will invest close to $500 million over the next 12 months in an effort to expand its network and its distribution and ecommerce operations.
J.C. Penney’s Tweets Create Buzz, for Wrong Reasons
Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.
RadioShack’s Super Bowl Ad was Totally Gnarly
Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.
Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split
Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.
Alex and Ani Increases Facebook Ads ROI by 80%
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
Email Personalization: Going Beyond the First Name
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
10 Ways to Quickly Address Consumer Complaints on Social Media
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
OnlineShoes.com Announces New Promotions and Hires for 2014
OnlineShoes.com, the nation’s first online shoe retailer announced new promotions and new hires to positions of leadership.