Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Marketing
Selling on Amazon: Best Practices for Doing it Right
We’ll take you through how to get started on selling on Amazon, how to do it right, and key ways to improve your performance.
SLI Systems Helps Cache.com Create Increased Conversions
Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Knowing How Your Customers Shop is the First Step
My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.
Ship-To-Store In An Omnichannel World
Ship-to-store gives the consumer options. It makes life easier for those who don’t want to pay shipping and handling charges and is a big part of the ominchannel world consumers are taking part in when they are shopping.
The Looming Disruption of B2B Marketplaces
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
Mobile Puts E-Tailers Right In Your Hands
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
“Made in USA” Message is Strong for World of Leggings
In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.
Using Content as a Primary Retail Sales Driver
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.