![MCM CommerceChat podcast](https://multichannelmerchant.com/wp-content/uploads/2018/01/mcm-podcast-logo-feature-300x159.jpg)
How Augmented Reality Lets Golfers Peek Inside Callaway’s New Club Tech
Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.