The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
Paid search isn
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers; they must offer options that engage
When the economic going gets tough, catalogers get going on cost cutting. One of the first places they look to cut costs is in catalog paper, scaling
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
While “MCM Awards” has been a trending search term on MultichannelMerchant.com, we have yet to determine dates for the 2012 edition of the catalog and ecommerce channel contest. But one this is certain: The MCM editors feel there are a lot of valuable tips retailers can use as they gear up for the holidays.
Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.
It only seems like Chapter 11 stories have dominated the financial news in the multichannel marketing world this year. Will we see more of this fiscal gloom in 2012?