How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,
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DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Branching Out: How Evergreen Enterprises Evolved from Vendors to Catalogers
When 1-800-Flowers.com announced in late 2009 that it was selling its home and children’s gifts business to an affiliate of Evergreen Enterprises, many
Auction Set for Wisconsin Cheeseman
A month after the Wisconsin Cheeseman said it would close its doors if it doesn
Robb & Stucky In Chapter 11
Robb & Stucky, a 96-year-old furnishings and interior design company, has filed for Chapter 11 bankruptcy and also plans to lay off 178 employees at its Fort Myers, FL corporate headquarters.
Social Studies: Harry & David
Food gifts merchant Harry & David may be in the news right now for the wrong reasons, but it seems Harry & David is not struggling all that badly with social media. Sure, it could do better, but there are a lot of things merchants need to do to get on top of their social media games. Here’s a look at how Harry & David is handling the world of social media.
Five Tips to Sell Social Media to Skeptics
The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.
March 1 Vote Set for J. Crew Sale
Is it really over? Technically, the March 1 shareholder vote will determine the new owners of apparel cataloger/retailer J. Crew.
How to Engage Your Fans on Facebook
Still using your Facebook page to push product to your followers? People aren
Positive, Assertive Email Copy Pulls For Wine of the Month Club
Ecommerce consultancy Timberline Interactive did an A/B email test for client Wine of the Month Club this past fall to see if a clever subject line and body would work better than a more assertive approach.