Creating your best holiday catalogs ever
It may be the middle of summer, but in the catalog world, the holiday season is here. Merchants have finalized their orders, marketers have anticipated
Marketing
The Sins of Marketing in Silos
Are internal company silos keeping your brand from becoming the best it can be? You know what I mean: competition between departments, information withholding,
Branding from the inside out
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only.
Quarterly Paper Update
The paper mills would like to see an increase in the range of 3% to 4% in the third quarter, especially the mills that produce coated paper, according
MCM 100: The List is In
The Largest Multichannel Merchant companies got a little smaller in 2009. No real surprise, given that it was one of the worst retail years on record,
B-TO-B: Are you ready for lead nurturing 2.0?
Lead nurturing is a great way for business-to-business marketers to make the most of every opportunity and lower the cost of sales. But the process has
SOFTWARE: Think BIG with Web widgets
Until recently, widgets were thought of as small programs that could add a neat effect to a Website, a desktop or a mobile phone. They were more about
Sell the Sizzle with Clarity
It’s been considerably more than 70 years since supersalesman Elmer Wheeler published his book, Tested Sentences that Sell, which included the immortal
ACMA Educates the USPS on Catalogs
You Wouldn’t Know It by the Punishing Rate Hikes for Standard Mail Flats in Recent Years, But the U.S. Postal Service wants you to mail more catalogs.
A new crop of catalogs
When It Comes to the Web, most merchants are happy to talk about what they’re doing even how they’re doing. Getting them to talk about general sales is