Upward Mobility
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
Marketing
Taking an ax to paper costs
If you’re struggling to find ways to cut costs, don’t overlook the paper on which your catalog is printed. After all, paper may be the most expensive
Want Google rankings? Build up your links!
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
Building a file from retail names
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make
The shift to a two-step conversion
One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer
Price hikes unlikely for last quarter
A few companies have announced price increases of $2 per hundredweight (cwt), or $40 per ton, for coated paper in the fourth quarter. But some industry
Seriously Bad Second Quarter
JUST WHEN YOU THINK THINGS CAN’T GET ANY WORSE, they do. The second quarter was even more dismal than the first for the business-to-business and computer
Four degrees of customer centricity
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we
Velocity Express Files for Bankruptcy
Ground package delivery company Velocity Express Corp. filed for Chapter 11 bankruptcy protection Sept. 24, according to Bloomberg.