Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials.
In the marketing world, the term omnichannel is pervasive and meant to describe efforts by companies to diversify and broaden the tools, channels and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites and a wide variety of media formats to communicate with each other and stay in touch with the brands and businesses they care about.
Your brand’s image changes over time given all the marketing that you have done. However, you need to be as crafty as possible because you do not want to chase your customers away. Here are some tips to make your brand visible, fun and exciting.
Lapsed-purchaser campaigns, also known as win-back campaigns, are a staple in many retailers’ email marketing programs. Here are three ways to become a more proactive retailer and win back your customers.
Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.
Fake reviews and counterfeiters have eroded consumers’ trust in the ability to make safe and rational decisions while shopping online. Here are several ways to combat fake reviews and counterfeit products.
The challenges of loyalty program acquisition and adoption reflect the overall challenges of a burgeoning ecommerce market. Consumers demand more convenience, more rewards and more meaningful engagement – this applies equally to loyalty programs as it does to your store’s overall value proposition. Here are five ways to break the challenges retailers face with their loyalty programs.
As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season.
The sales funnel is the main tool showing where you lose customers and what stage of the customer relationship is the most problematic. It also shows what things should be changed in order to increase revenue. Here are several ways retailers can utilize the sales funnel for their business in the next three years.
Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.