Touchstone Gets a New Lease on Life
Gifts and Home Decor Cataloger TouchStone has a New Lease on Life: It was acquired in early June by Gardens Alive! TouchStone founder March Sarah Luce
Marketing
The Top-10 Contact Strategy Components
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing
DineWise Acquires Home Bistro
Gourmet Foods Merchant Home Bistro Foods is Back in Business: Rival prepared-foods merchant DineWise bought the company out of Chapter 11 on June 11.
Just do it
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
Unkind Quarter for Consumer Mailers
If You Thought the Consumer Catalogers Tracked Would Fare Better in the first quarter than the business-to-business marketers, think again. Revenue was
SOCIAL NETWORKING: Dos and Don’ts of Twitter
Search and social have collided, and now they affect each other. Not only is search now social, but it also possesses its own unique voice. The voice
Ramp up Your Retail Speed
A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization
Slimmer Pickings
The tall, skinny catalogs affectionately known as slim-jims are soon to be scarce, once the latest U.S. Postal Service modifications kick in on Sept.
Building better creative
Are you guilty of leaving your catalog’s front and back cover planning and design until the last minute? And when you finally get to the covers, do you
Sport Supply Group Acquires Har-Bell Assets
Sport Supply Group has snapped up another one. Exactly a month after buying certain assets from Gus Doerner Sports, the sports equipment merchant marketer said Thursday it bought some team sports assets from Har-Bell Athletic Goods.