How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Marketing
From OMS to IPR
As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well, says systems guru Ernie Schell.
Letters/Opinion
THANK YOU IS WELCOME Thank You for Mentioning the American Catalog Mailers Association contribution in the postal wars in your Editor’s Note (Help is
Lenox Group Sold to Clarion Capital
Clarion Capital buys Lenox Group. Department 56 Dansk Gorham Chapter 11
Eight metrics to acquire and retain customers
Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly
Uproar over the Country Store
ABOUT SIX MONTHS AGO, our copy editor pointed out to me that the venerable Vermont Country Store catalog had started selling sexual aids like intimate
Surveying the software landscape
Multichannel merchants shopping for direct and retail systems have long complained that there were few choices in terms of vendors and their offerings.
A Bad Fourth Quarter for B-to-B
Bad Fourth Quarter for B-to-B sellers except Transcat and Black Box
Gifts Universe on the Decline
The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter
Making the most of matchbacks
How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility