Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why
Studies from many different merchants have shown that once a customer responds to
We can hope that economic conditions will get better and consumers will come out of hiding. But it’s not likely to happen in the near future. But mailers need to take action now
Here’s three steps you need to perform when you build your marketing database
In preparation for your upcoming holiday season, start thinking about the following six steps to help create a complete and detailed matchback
In the wake of multiple highly publicized toy recalls last year, Congress enacted the comprehensive and complex act known as the Consumer Product Safety Improvement Act of 2008.
In my corporate presentations on talent management, I talk a lot about the value of “A” talent.
In tough economic times, there’s a great temptation to offer deep discounts or free shipping as incentives to order. Here’s why it’s always good practice to make sure there is a control group so you can accurately measure the incremental value of the offer
Seeking new capital to fund growth? You might consider going public through an initial public offering (IPO). As we discussed last month (see Stepping
What’s the biggest problem in merchandising today? Everybody is offering the same products to the extent that catalogs, Websites even stores look the