3 SEO Principles for New Strategists
Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. As a new or junior SEO, there are three main areas you need understand to get results.
Marketing
2019 Ushers in Next Wave of Catering to Empowered Consumers
Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.
2018 Holiday Sales Break Records Thanks to Email’s Massive Influence
To say that 2018’s Cyber Monday was a digital doorbuster is a colossal understatement. Nov. 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. Here are some specific insights from this year’s holiday shopping season that should help as you plan out next year’s strategy.
Data Diaries: Awareness, Governance and Trust Are Key in 2019
In the consumer realm, it often seems like the only time data becomes a topic of widespread interest is after something bad happens. Here are a few other data-related predictions for the retail landscape in the coming year.
How Ecommerce and Email Marketing Tracked Through Gray November
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
How to Maximize Creative in Social Ads This Holiday Season
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.
How Natural Language Generation Improves Personalization and Drives Sales
As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy designed to leverage all of that data. Here is how natural language generation improves personalization and drives sales.
Unifying Customer Data Across Touchpoints to Drive Loyalty
Loyalty, as they say, must be earned. For retailers and other merchants in a crowded and competitive marketplace, earning customer loyalty is a top priority. Here is how retailers can leverage connected customer data to drive greater loyalty that leads to retention, repeat purchases and business growth.
Lululemon Announces New Loyalty Program
Lululemon has been testing a loyalty program that charges its members $128 a year, a steep rate considering Amazon charges $119 annually for Prime membership, but one the company feels can be increased based on positive early returns and the value it offers. Here is a look at some of the membership benefits.
Mobile is the Channel of Choice for Customers This Holiday Season
Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.