The 2ND ANNUAL I.Merchant Awards
As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has
Marketing
Ralph Lauren to Take Another Crack at Cataloging
High-end fashion marketer Ralph Lauren Media/Polo.com will launch a print catalog next spring or summer, according to chief creative and marketing officer
Working Gear
Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using
Syndicated/Co-op, Silver Award: The FedEx Collection, 2000-2001
Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.
Short Takes: Folie Deux
It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with
Redesign Provides a Healthy Boost
A creative and marketing overhaul was just what the doctor ordered for the Blue Bell, PA-based InteliHealth catalog of wellness products. A few months
people news
Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,
That Thong, Thong-Thong-Thong-Thong Turns 20
The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s
Making It Online
You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely