PRICE COUNTS…
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media
Marketing
STRATEGIES: ONE BIG SECRET
Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly
Replacing the Missing Link
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
Building a Better Brookstone
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
REDUCING YOUR COST PER ORDER
All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower
MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
POSTAL: Rate hike outrage…
Near-15% postage increase proposal has mailers up in armsFor several months, the U.S. Postal Service had warned that it would propose a rate hike for
Postal horror story
I would like to bring to your attention my recent experience with the Postal Service, specifically the Washington, DC, bulk mail center (BMC). We sent
REDESIGNS: Hormel `spices up’ its Spam
Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.
MARKETING TECHNOLOGY: Checking out kiosks
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department