Thoughts about 2000
This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production
Marketing
RISK MANAGEMENT: Hedging paper bets
Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball
PERSONALIZATION: Registering for success
Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the
RELAUNCHES: Fairy-tale ending for Storybook
Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing
Pet pick-me-ups
Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for
That’s our policy: Where do you fall on the customer service continuum?
Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned
PICK-TO-LIGHT TECHNOLOGY: `Enlightening’ fulfillment
Although pick-to-light warehouse technology has been around for 20 years, it has only recently taken off among catalogers, thanks largely to software
PHOTOGRAPHY: Lifestyle vs. product shots
When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something
CLOSE-UP: HENRY SCHEIN – Scheining Knight?
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
SALES ROUNDUP: FALLING UPWARD
Fall sales reports point to a green holiday seasonHeading into the holiday season, a number of catalogers have cut back on prospecting in favor of mailing