Restoration Hardware, Holiday 1998
Forget everything you ever knew about designing a catalog cover. The cover of the Holiday 1998 edition of Restoration Hardware blows away our judging
Marketing
PROSPECTING: Searching for more seniors
More catalogers are anxious to market to this booming segmentThe U.S. Census Bureau forecasts that the percentage of the U.S. population over 54 years
S&S Recreation, 1999
The S&S Recreation catalog is “jam-packed with every imaginable recreational craft, toy, or game,” one judge proclaims. Indeed, organizations that are
Pickers picking up signals
When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers
PRINT VERSIONING
Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel
The Black Dog, Holiday 1998
This catalog treats the buyer as a member of the Martha’s Vineyard community. It’s flattering,” assesses one judge. Indeed, The Black Dog, which originates
The Black Dog, Summer ’98
Which is the front and which is the back?” asks one puzzled judge about The Black Dog catalog. The tabloid-size cover depicts a young woman and what appears
Saks starts chasing men
Upscale cataloger/retailer Saks Fifth Avenue is beefing up its menswear business with a catalog launched this summer.The 52-page Saks Fifth Avenue Folio
POSTAL: USPS May File Rate Case
Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters
Protecting your good name
Thanks to Internet chat rooms, message boards, and newsgroups, anyone can broadcast his or her opinions about your company to a large audience. If the