Scoring sales via telemarketing
All it took was two telemarketers. By moving two team sales reps who had previously handled inbound orders to a newly created outbound telemarketing department,
Marketing
A look at legislation…
Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers
PETERMAN
On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.
Postal Service, PRC at odds over postal reform bill
In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal
The missing link?
Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do
Playing private eye
Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating
A new Internet Language
How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible
People
J. Michael Wolfe, the president of Longmont, CO-based Concepts Direct, was elected to the cataloger’s board of directors. The company also hired J. Benjamin
Back-end Web developments
With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on
Ready or not . . .
Sure, you’ve got your hands full ensuring that your internal computer systems are Y2K-compliant, but what about the systems of your suppliers? Can your