Profit picture: up and down
Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly
Marketing
People
Tracy Keller joined Team Paradise, a catalog of inline skating equipment, as marketing manager. She will manage promotional activities and advertising.Barnesandnoble.com
Saks sold to retail chain
Less than two weeks after announcing that it was exploring “strategic alternatives,” upscale retailer Saks Holdings was sold to retail chain Proffitt’s
Rate hike delayed
In a victory for mailers, the U.S. Postal Service Board of Governors (BOG) on June 30 said it would not implement new postal rates until Jan. 10, 1999.
Rediscovering’ parcel post
When the postal rate case is implemented in January 1999, parcel post rates may actually decrease for catalogers that drop-ship their packages into destination
The ABCs of database marketing
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.
A good year for paper
It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can
PROSPECTING’s Lifetime Value Equation
All other things being equal, the size of your catalog business is directly proportional to the number of prospects you can contact affordably. But many
Putting its properties to work
Following New England Business Service’s (NEBS) year-and-a-half acquisition spree, which resulted in the purchase of a total of four catalogs, and culminated
PRIVACY Putting the brakes on DMV data
The legal tug-of-war over the selling of motor vehicle information continues, to the dismay of data compilers. An Illinois state appeals court ruled in