7 Ways to Use Curation to Drive Conversions
Content marketers are constantly seeking ways to drive conversions. While there are various ways to go about sales efforts, one unique strategy is to invest in launching content curation campaigns.
Marketing
How to Go for Olympic Gold With Your Email Marketing Campaign
Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.
20 Email Marketing Hacks for Increased Everything
You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.
Just in Time for the Holidays: Google’s Latest Adwords Update
Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.
Leverage The New Holiday Promotion Cycle To Lure Omnichannel Shoppers
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
Will Facebook Change Consumer Opinion on Video Chat Customer Service?
It is being predicted that in five years that it will all be about video on Facebook and that it is a richer source of advertising for marketers. See how video can provide your consumers with just the right amount of content without losing their attention.
SMS, Apps or Email? Finding the Right Channel for Your Marketing Campaign
When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.
Under Armour to Begin Selling Its Products in Kohl’s Next Year
Under Armour will begin selling products at 1,100 Kohl’s locations next year, and plans to open a store at the iconic FAO Schwartz location in Manhattan. The Kohl’s deal is intended to make Under Armour products more available to consumers, particularly women, at malls and other suburban locations.
How to Profit From Pokémon and Comic-Con
With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.
Mobile Searches Continue to Play Major Role for In-Store Customers
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.