While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.
Content marketers are constantly seeking ways to drive conversions. While there are various ways to go about sales efforts, one unique strategy is to invest in launching content curation campaigns.
Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.
You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.
Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
It is being predicted that in five years that it will all be about video on Facebook and that it is a richer source of advertising for marketers. See how video can provide your consumers with just the right amount of content without losing their attention.
When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.
Under Armour will begin selling products at 1,100 Kohl’s locations next year, and plans to open a store at the iconic FAO Schwartz location in Manhattan. The Kohl’s deal is intended to make Under Armour products more available to consumers, particularly women, at malls and other suburban locations.
With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.