Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.
Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.
As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.
Almost seven in 10 consumers feel its the business’ responsibility to protect their data. If financial data is stolen, 64% would be unwilling to buy from that retailer again. This infographic illustrates why it’s important to maintain a level of trust among your consumers.
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue
When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?