The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.
OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.
Here are just a few tips from the SLI Systems report that will not only help you create a quality site search for your website but also improve conversations.
Slow load times can be a burden to your website’s traffic and conversion and turning people off your brand, according to an infographic by SmartBear.com. This infographic shows the true cost of poor web performance.
Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.