Five Tips for Selling to Customers in Europe

| Phil Rothwell

Ecommerce sales in Europe are projected to reach $257 billion in 2010. This is 35% of the world total, and marginally ahead of the $250 billion forecast for the U.S. But as many as one quarter of U.S.-based merchants still won

Social Media is Swell, But Don’t Forget the Basics

| Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can

In Memoriam

| MCM staff

Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry