According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing themselves via social media channels.
Zoo York uses Twitter to announce “The Chaz Ortiz Video,” an exclusive full-length video of street skating.
Zappos reminds us on Twitter what a historical day this is. Imagine what music would look like if these two never met.
Watch the video closely – it appears the Moosejaw team also used some olive loaf…
Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point
Merchants have responded to consumer shopping behaviors and adapted their ecommerce sites to maximize their online sales, according to the results of MCM Outlook 2012-13, a survey conducted by Multichannel Merchant.
Perhaps you
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce
Earning shoppers