Getting Social with Customer Service
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
Must Reads
Rodale Launches Eco-Luxury Online Retail Store
Rodale Inc., launches its first eco-luxury online retail store specializing in handpicked luxury and sustainably sourced goods, according to a press release. Rodale’s will offer items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books and general care.
Neiman Marcus to Close Operations in China
Neiman Marcus has notified its suppliers that it will be closing its Chinese warehouse citing a change in business model.
Measuring Your Mobile Campaigns Beyond the Open Rate
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
Get a Jump Start on Your Site Testing
Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.
Don’t Let Disengaged Subscribers Become Inactive
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.
Use Site Search to Improve the Mobile Experience
Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.
Site Search: Leading the Customer to Purchase
Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.
YouTube Makes Video Channels Shoppable
YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products.
How to Snag the Mobile Shopper
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.