Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.
Michael Kors completes the acquisition of Michael Kors (HK) Limited, its exclusive licensee of the company in China and other Asia jurisidictions. See what this will mean for Michael Kor’s global footprint in Asia.
Deckers Brands announced the appointment of its new CEO last month, succeeding Angel Martinez. See who will take on the role and what it will mean for the brand.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
During the last few years, more online marketplaces have been emerging globally, offering retailers even more avenues to sell products, compete and expand their footprint internationally. To remain competitive in this changing landscape, there are three key considerations that U.S. retailers should take into account to help successfully optimize their international strategy and provide a positive shopping experience for consumers.
As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?
In an era when the customer is king, retailers need to elevate their game to gain loyalty, an edge over the competition in a fierce environment, and drive sales. Here are some best practices culled from winners and finalists of the 2016 Excellence in Customer Experience awards at the Operations Summit.
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.