Deckers Brands Announces Appointment of New CEO
Deckers Brands announced the appointment of its new CEO last month, succeeding Angel Martinez. See who will take on the role and what it will mean for the brand.
Must Reads
Steve Madden To Discuss the Unified Customer Experience at IRCE
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
7 Digital Marketing Trends of 2016
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
Elizabeth Arden Launches New Signature Digital Campaign
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
Why Retailers Should Capitalize on Global Online Marketplaces
During the last few years, more online marketplaces have been emerging globally, offering retailers even more avenues to sell products, compete and expand their footprint internationally. To remain competitive in this changing landscape, there are three key considerations that U.S. retailers should take into account to help successfully optimize their international strategy and provide a positive shopping experience for consumers.
Taking the “E” out of Ecommerce Platforms
As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?
Best Practices of a Winning Customer Experience
In an era when the customer is king, retailers need to elevate their game to gain loyalty, an edge over the competition in a fierce environment, and drive sales. Here are some best practices culled from winners and finalists of the 2016 Excellence in Customer Experience awards at the Operations Summit.
Leveraging Buying Intent Data to Turn Visitors into Customers
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
Smart Mobile Shopping Starts With User Experience
Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?
Kohl’s Omnichannel Journey is Evolving
Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.