While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.
Many companies are so focused on developing products and running their business that they ignore the growing need for a compliance management strategy. By acting diligently and creating complete transparency within your organization or business, you invariably discover and resolve many hidden risks, saving you and your organization from easily avoidable losses.
With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
Hermes has announced new actions to strengthen its parcel business in Russia. As part of its overall European expansion strategy, the retail and logistics services provider has acquired the 49% share held by DPD in Hermes-DPD Russia. Under the terms of the agreement, DPD will continue to handle logistics transport services in Russia.
During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.
It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…