A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.
UPS and Staples are teaming up to make it easier to ship UPS packages from any Staples location. See what this will mean for small businesses.
Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.
Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel – increased revenue, reduced costs and increased return on assets. Watch and listen to Ganesh here…
Data-driven intelligence will ultimately enable retailers to cater to customer needs in a more individualized and sophisticated manner, without expending excessive effort, expense, and resources. Read on to learn how some retailers are analyzing consumer data to better understand and meet customer needs.
When expanding our ecommerce business to Asia, we launched in some smaller ASEAN (Association of Southeast Asian Nations) markets at the same time as attempting to break India. The results were surprising, as we found that markets such as Singapore, Indonesia and Malaysia quickly overtook India in terms of ROI, and Southeast Asia has since become one of our main focus regions.
By incorporating new physical and technological methods into the fold, the shopping experience will extend beyond the physical space and into the digital and emotional realm. Here are four major changes to expect from the shopping mall of the future and how retailers should prepare to capitalize on them.