global ecommerce, Forrester Research, mobile commerce, ecommerce, Growing Global 2015, omnichannel, omnichannel retail, online marketplaces

Building the Right Cross-Border Ecommerce Roadmap

| Tim Parry

Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?

back-to-school, back-to-school shopping, e-retail, ecommerce

Consumers Decide Back-to-School Shopping Can Wait

| MCM Staff

A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.

The 5 Lifecycle Stages of an Online Shopper

| Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Gap Teams Up with Birchbox

| Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

Using Data-Driven Intelligence to Stay Ahead in Retail

| Oren Levy

Data-driven intelligence will ultimately enable retailers to cater to customer needs in a more individualized and sophisticated manner, without expending excessive effort, expense, and resources. Read on to learn how some retailers are analyzing consumer data to better understand and meet customer needs.