Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?
How do you make your returns process easy and painless for direct-to-customer orders? We asked this question to three direct-to-customer retail executives who will be speaking at Operations Summit 2015, which will be held April 14-16 in Louisville, KY.
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.
It’s not that the customers’ web performance needs should take a backseat; rather, their needs will be better served if the business and IT teams are able to meet their goals in the fastest and most efficient manner possible. Here are four steps that any online retailer can take to accomplish this.
If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.
Ecommerce sales in China hit 12.3 trillion yuan in 2014, up 21.3% from 2013, according to data compiled by iResearch. Here’s a look at how China’s ecommerce growth breaks down by sector.
Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.