Express Grows Ecommerce, Brand Awareness
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
Must Reads
How Mobile Contributed to Cyber Weekend Success for eBags
Making the customer experience on mobile for the customer easier contributed to the success on Cyber Weekend for eBags. See what efforts eBags put into the mobile experience and what results it gained during Cyber Weekend.
The Importance of Social Media Across the Customer Journey
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
How 3 Merchants are Handling Seasonal Staffing for Holiday 2016
Finding the right help during the holiday season isn’t always easy but it is critical, as these are the people who will get the job done for you during the busiest time of year. Here are how three merchants are handling seasonal staffing for holiday 2016.
Retailers Personalize the Cross-Channel Approach This Holiday Season
With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.
Google Makes Mobile the Primary Index for Search
Google has made a major change to its index. It is separating its index into desktop and mobile versions. See what this will mean for merchants and shoppers.
7 Ways to Minimize Mobile Shopping Cart Abandonment
As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.
Millennials Set Shipping and Delivery Bar High
If you think customer expectations are high overall in terms of ecommerce and direct-to-customer fulfillment, take a good look at the millennial generation. See what the research says, and what three millennial-focused brands are doing to go above and beyond and deliver a great customer experience for this key demographic.
Herschell Gordon Lewis: Best and Worst Catalog Copy of 2016
Legendary copywriter Herschell Gordon Lewis passed away on September 26 at the age of 90. Just a few weeks earlier, Herschell sent us what turns out to be his final annual “Best and Worst Catalog Copy” report, with the intent of it running in November. And here it is. See if you made Herschell’s final cut.
Being Holiday Ready: Tips for Perfecting the Omnichannel Strategy
By upgrading omnichannel options like in-store pickup or same-day delivery, businesses can help customers customize their shopping experience to fit their personal needs during the rush of the holidays. While becoming an omnichannel retailer can seem like a daunting effort, these tips will better position retailers for growth this holiday season.