ecommerce fraud

Click Fraud: A Multi-Billion Dollar Bot Problem

| Rami Essaid

While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.

omnichannel checklist

Your 5-point Checklist for Going Omnichannel

| Brandi Slaughter

With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points

same-day delivery

Same-day Delivery Rollouts Speed Up

| Tim Parry

The same-day delivery sweepstakes certainly seems to be heating up as the summer nears the end. Just this past week, Foot Locker, Macy’s and Bloomingdale’s all announced plans this week to test or roll out same-day delivery.