Assessing the Challenges of Going Global
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
Must Reads
Newegg Launches Same-Day Delivery in Los Angeles
Online marketplace Newegg this week rolled out same-day delivery service to customers in the Los Angeles area, joining the ranks of giants like Amazon, Google and Walmart.
Why Customers Still Shop Offline
While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.
Building a Global Ecommerce Brand in Time for the Holiday Rush
With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
Brick and Mortar Retailers Capitalize on Beacon Opportunity
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Decluttering the marketing channels with personalization
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Consumers Demand Omnichannel, So Where Do You Begin?
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
Merchants Refine Omnichannel Strategy as Demand Grows
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Virtual Inventory a Key Piece of Omnichannel Success
As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.
Looking at Marketing Performance from the Outside In
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.