Engaging Customers on all Channels
Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.
Must Reads
UPS Spending $175M to Add Holiday Shipping Capacity
UPS plans to spend $175 million to increase holiday shipping capacity, including adding 50 new hub sorts and going from limited to full operations on Black Friday.
How to Effectively Use Social Media for Your Brand
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Optimizing Your Site for Global Ecommerce
When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen?
Canada, Australia Top Choices for Cross-Border Ecommerce
Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.
eBay: 79% of Global Shoppers Prefer PayPal
PayPal’s global business generated $986 million in revenue in the second quarter, and international revenue grew at a rate of 19% year over year. Here’s a look at what’s sparked the 11th consecutive quarter of global growth for PayPal.
Social Media is Driving Customer Engagement
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
How To Survive The Holiday Season: Become Your Customer’s Best Friend
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
MCM Outlook: Global Ecommerce Opportunity Beckons
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Are you ready to build your global ecommerce business? Download this MCM Outlook 2014 report.
Holiday Planning: Easy as a Day at the Beach
It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.