Big Data Can Be Too Much and Not Enough

| Ralph Crabtree

Like many other businesses, today’s multichannel retailers are keen to capitalize on the promise of big data. Here are several considerations key to addressing the dual challenges of too much and not enough data, and for capturing the insight needed to thrive in multichannel retail.

Reducing the Cost of Order Fulfillment

| Ed Romaine

Omnichannel commerce puts a premium on reducing the cost of order fulfillment while at the same time speeding up the fulfillment process. With automated storage and retrieval systems, this process reversed, with employees spending more time fulfilling orders.

Sigma Incorporates Video for Product Differentiation

| Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

Is Your Customer Experience Designed for Humans?

| Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?

What Big Ecommerce Can Learn From The Little Guys

| Zach Ferres

It’s not the big brands that are really moving the ecommerce needle in the space — it’s the smaller ones. Here’s a look at the lessons big behemoths like Amazon can learn from Threadless, TOMS Shoes and HauteLook.