How to Drive In-Store Traffic and Sales With Mobile
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
Must Reads
The Truth About Chip & PIN Technology
For retailers and card providers, there are several important issues to consider regarding “chip & PIN” EMV technology ahead of the October 2015 deadline. By taking steps now to improve online security, retailers and card providers can ensure that online customer data is protected and avoid dangerous fraudsters and hackers that can potentially ruin brand loyalty and sales down the road.
The Gap Between Customer Expectations, Retailer Reality in Omnichannel
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
A Happy Marriage At David’s Bridal Stores and Web Businesses
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Industry Experts Skeptical of Sears Shop Your Way
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities
Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers.
Here’s What’s Happening at IRCE 2014
IRCE 2014 is just around the corner. Click here to follow Multichannel Merchant’s ongoing archive of IRCE news, announcements and commentary.
4 Tips to Take Localization to the Next Level
The global market is open for business, and many of your competitors are already out there solidifying their localization strategy for online shoppers. If you’re thinking about taking your ecommerce business to the next level, here are a few things to consider.
Shoe Carnival to Roll out Ship-From-Store
Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.
4 Steps to Prepare for Fast-approaching EMV Deadline
Although the merchant community is focused on updating hardware to prepare for the EMV migration, they also need to prepare for an influx of fraudsters online. Merchants should consider the four following factors in order to prepare for this rise in online fraud.