Genesco Focusing on Omnichannel Rollouts, Growth
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
Must Reads
ArtistBe.com Puts Artists Front and Center with Redesign
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
How to Not Get Kicked Off Amazon Marketplace (And Get Reinstated If You Are)
If you’re selling on the Amazon marketplace you need to know what can get you kicked off – and how to get back on if Amazon takes action against you.
Visa and MasterCard Make Second Push for Chip and PIN
In the wake of high profile data breaches, Visa and MasterCard are making another push for the payments industry to adopt chip and PIN technology in U.S. credit and debit cards.
Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace
11 Main is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive tack vs. the “me too” approach of Japanese operator Rakuten.
National Geographic Shifts to a Targeted Email Strategy
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Wet Seal’s Ecommerce Sales Rise 8.4%
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
This is What Happens to Card Data on a Mobile Reader
Merchants need to understand the credit card transaction process as the gatekeepers of their customers’ private information.
Herschell Gordon Lewis: 2014 Represents the Height of Immediacy
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
The Importance of Keeping the Soul in Ecommerce Shopkeeping
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.