JCPenney Closes 140 Stores, Thousands of Jobs Lost

| Daniela Forte

JCPenney joins the long-list of American retailers like Sears, Macy’s, Kohls and several others when it announced that it would be closing 140 stores and providing buyouts for 6,000 of its employees. See what this will mean for the company.

Amazon Lowers Free Shipping Threshold to $35

| Mike O'Brien

In a quick counter-salvo, Amazon recently lowered the free shipping threshold for non-Prime members from $49 to $35, a response to Walmart’s move earlier this month.
The speed with which Amazon changed its policy is an indication of just how seriously it is taking ecommerce competition from the world’s largest retailer.

UPS Tests Drone Delivery in Florida

| Mike O'Brien

UPS recently conducted a successful drone delivery test to a home in a rural area outside Tampa, FL, launching it from the top of a delivery truck. The drone was from electric truck and drone developer Workhorse Group. See what other drone projects UPS has in the works, how it is working with the FAA and how it sees the future of drone delivery.

Walmart Making Great Strides in Ecommerce

| Daniela Forte

Walmart is seeing payoff from its significant investments in ecommerce, growing online sales 29% in the fourth quarter while gross merchandise value (GMV) increased 36.1%. See what plans Walmart has in place to increase its ecommerce footprint.

L.L. Bean Looks to Update Free Shipping, Returns Policies

| Mike O'Brien

In an effort to remain competitive and cut costs, iconic brand L.L. Bean is considering changes to its famous free shipping and returns. This follows policy changes instituted last year by Nordstrom, another brand famous for its generous returns policy.

Guitar Center Introduces New Mobile App

| MCM staff

Guitar Center introduced its new mobile app that grants customers unlimited access to new and used gear from their favorite brands. See what other features the new mobile app will have and what it means for the brand.

Michael Kors

Michael Kors Expands Store Pickup to All U.S. Locations

| Mike O'Brien

Having seen success in a 10-store pilot of buy online, pickup in store (BOPIS) program in the third quarter of 2016, Michael Kors plans to roll it out across all of its 300-plus U.S. locations this quarter. The company has also seen success with its new line of wearable technology, and is continuing its pullback from the wholesale channel.