Green Packaging Round-Up

| MCM staff

Packaging companies are jumping on the green bandwagon with new eco-friendly products that are priced competitively against traditional packaging products. What follows is just a sampling of some of the green offerings out there:

Getting creative

| MCM staff

Your catalog creative has to entice people to open the book; it must make the products look their best and inspire customers to buy. So catalog design

May Mailings Plunge

| Tim Parry

Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was

Websites get ready

| Ken Burke

It’s almost here, the season that consumer merchants and gift marketers wait all year for. So is your site up to snuff for the holidays? To get the most

Back Word

| MCM staff

CRUTCHFIELD CARRIES TORCH FOR OLYMPICS The 2008 Summer Olympics are in full swing this month, but one multichannel merchant has already had his Olympic