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Nestlé Partners with Alibaba Group to Celebrate 150th Anniversary
Nestlé and Alibaba Group launched a unique digital commerce and marketing campaign in celebration of Nestlé’s Swiss heritage and passion for nutrition over the last 150 years. The six-month joint campaign leverages Alibaba’s online and mobile marketplaces, media platform, and rural services to make Nestlé’s products from around the world available for China’s consumers to enjoy.