Getting physical
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar
News
New management
Taylor Gifts/Get Organized Masterfile During the past 12 months more than 354,000 consumers have purchased gifts, and home products from the Taylor Gifts
New lists
Building to Last Compiled from mail order buyer files, transactional information, and surveys, and overlaid with demographic data, this file consists
Model behavior
When it comes to catalog design, there are numerous pros and cons to using models. Done right, model photography can considerably enhance your presentation
Calculating incremental response
When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental
Blog-rolling
Pundits of the Chicken Little school are warning that blogs will kill advertising and PR as we know it. With just a few keystrokes, an anonymous blogger
Into the Security Breach
I probably won’t win any awards for originality when I tell you that identity theft is an enormous concern. The Federal Trade Commission (FTC) recently
I.Merchant Award Finalists
The first round of judging for Catalog Age’s Sixth Annual I.Merchant Awards has been completed, with the judges naming 29 finalists in seven categories.
Nordstrom phasing out catalogs
It’s no surprise that $7.1 billion Seattle-based cataloger/retailer Nordstrom wants to grow its retail business. What may be a surprise to some is that
TALES FROM THE FRONT
Gratuitous pic of the month We wish we had some newsworthy reason to refer to Independent Journeys, a recent spin-off catalog from Wilderness Travel we