Another Redesign at Restoration Hardware
In a continuing effort to become a destination for purchasers of big-ticket hard goods, Corte Madera, CA-based Restoration Hardware redesigned its catalog
News
Facility Planning
Few direct-commerce operations invest in simulation programs. Why? One of the main reasons would be a misconception of the value of what simulation provides,
DECISION TIME
You need to dig deep to determine whether a second George W. Bush presidency or a John Kerry presidency would be best for catalog businesses. The key
new catalogs
Danny’s Organic Marketplace To make it easier for consumers to find organic products, Daniel Judy launched Danny’s Organic Marketplace last year. The
Transcat Taps into Supplements
During the past two years, Rochester, NY-based Transcat moved away from aggressively prospecting with its 800-page master catalog, cutting its circulation
In the Midst of the Storm
Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes Frances and Jeanne which hit
Let Them Wear Cashmere
There are all sorts of weighty concerns to address this month: the presidential election, of course, and the continuing efforts on the part of marketers
Minor Incidents
As the wine and spirits industry waits to hear a ruling from the U.S. Supreme Court that will determine whether states will continue to regulate mail
Enjoying a Solid Second Quarter of Growth
Most 81% of the publicly traded consumer catalogers tracked by Catalog Age showed top-line improvement during the second quarter, about the same as last
Getting Personal with Relationship Marketing
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.