DMA to Honor Dave Florence and Ben Franklin

| MCM staff

Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After successful stints as a sales data processing sales rep for IBM and Royal McBee Corp., Florence went on to found Direct Media in 1969, and the rest is history. But when he

Live From the Annual DMA Catalog Council Dinner: Peterman Taking a Slower, Wiser Ride

| Paul Miller

New York–Cataloging icon John Peterman has told his rise and fall story many times since his J. Peterman Company went bankrupt and folded in 1999. Two years after the company closed, Peterman told of the bittersweet saga in his book, “Peterman Rides Again.” Then last year, perhaps having become sick of recounting the J. Peterman story countless times to promote the book, Peterman exercised the rights to the original company’s name and relaunched the J. Peterman catalog and Website.