DMA issues e-mail and Website guidelines
The Direct Marketing Association on Feb. 4 released a list of guidelines for commercial e-mail solicitations and Website privacy policies. The guidelines
News
Electric Odyssey shuts off its power for good
Electrical gadgets cataloger/retailer Electric Odyssey, a division of Duluth, MN-based electricity utility Allete, shut down last week. Electric Odyssey
State legislature, union keep an eye on Federated
As suitors line up to make a play for the Fingerhut catalog business, Cincinnati-based parent company Federated Department Stores is attracting some unwanted
Limited seeks to buy outstanding shares of Intimate Brands
Columbus, OH-based The Limited has started an exchange offer to buy back the 16% of Intimate Brands that it does not already own. Intimate Brands is the
Any Questions?
In a previous column, I made recommendations in response to frequently asked questions about procedures. This column covers three of the more common concerns
Lists and Prospecting: Privacy Bills Update
Although the war on terrorism has consumed much of their attention, federal legislators aren’t neglecting privacy-related issues. For instance, at press
Broad USPS transformation plan outline draws negative reviews
Mailer group reactions to a draft of a U.S. Postal Service comprehensive transformation plan range from “deep concerns” to “needs work.” The plan, which
Short Takes: Leading Role
OK, you’re no Tom Cruise in the charisma department, but you run one heck of an efficient operation. Trouble is, it’s becoming harder and harder to ferret
Catalogers Take Their Books and Head Home
In the mid ’90s, expanding internationally was a great way for catalogers to conquer new markets and reap additional revenue. But now some catalogers
AAFES Sets Up Soldier Shopping Network
For the U.S. troops stationed in Afghanistan as part of Operation Enduring Freedom, the past holiday season was a rough one. But at the very least, the