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In the current economy, launching a magazine or a catalog seems foolhardy. Established, well-financed magazines such as Mademoiselle and catalogs such

As an insomniac, I spend lots of time staring up at my bedroom ceiling, pondering weighty matters. For instance: Why is it so difficult to determine the

Post-holiday overstocks are like a New Year’s Day hangover: Once the party, or the catalog order curve, is over, it’s clear you’ve had too much. But the

Less than three weeks after United Parcel Service announced that it would raise its rates 3.5% on Jan. 7, rival carrier Federal Express made the identical

To contact customers who didn’t provide a phone number and to check on ship-to addresses that their order fulfillment systems flag as potentially fraudulent,

The taxman, as well as a desire to grow an underdeveloped segment of its business, led $150 million educational supplies mailer Nasco International to

America’s Shopping Mall, which mailed home products book Joan Cook, women’s athletic apparel title The Female Athlete, office supplies catalog Remarkable

Women’s apparel and gifts cataloger The Last Best Place has ceased mailing and is looking for a buyer. The eight-year-old company closed its Website and

MyPublisher.com For seven years Recollections has sold personalized photobooks through retailers and catalogers such as Wal-Mart, Eckerd, and Neiman Marcus;