Getting Personal with Jean O. Geismann
Jean O. Giesmann is vice president of creative services for Madison, VA-based Plow & Hearth, a cataloger of products for country living. Where did you
News
Electronic Catalog: Using E-mail to Spur Print Orders
Sundance sends e-mails to about 25% of its customers before its print catalog drops. Sending customers an e-mail alerting them that the catalog is in
Marketing Technology: Coming to a TV Set Near You
For the nation’s more than 100 million TV-viewing households, interactive television (iTV) may mean ordering pizza, instantly accessing a digital video
SHORT TAKES: No Red Carpet
In Hollywood’s version of the workplace, you, the star performer in your division, would start out being dissed by the bad guy, the CEO’s pet. At the
NEW LISTS
DOMESTIC TRAVELER DATABASE The Domestic Traveler Database has names and home addresses of more than 1 million people who love to travel on a regular basis.
SHORT TAKES: Round Trip
An ominous crunch awakens you from peaceful repose in the stateroom of your retail luxury liner. Startled, you leap to the porthole and peer out to see
Small Catalogs Forum: Using CMS
“With what aspect of your business does you catalog management software help the most?” WENDY LAZAR owns the Northvale, NJ-based Glendale catalog of parade
Getting Your Assets in Gear
Keeping Website content constantly fresh, new, and in sync with your catalog and other sales channels is a challenge. Then there’s the task of managing
Eye on B-to-B: A Bid for Ancillary Sales
PC Connection has had success auctioning printers and desktop computers online. A third-party auction Website can expose a cataloger to a new audience