Small Catalogs Forum: Cultivating Vendor Relationships
Vendors may reward loyal clients with discounts or lower order minimumsMailers doing less than $10 million in sales don’t have the clout with vendors
News
Elvis Clones to Outnumber Chinese!
As you read this issue, you’ll notice that most of the articles emphasize quantitative measurement – of work, time, output, cost, all the factors that
What Do You Know?
In a fiction writing workshop I used to attend, a middle-class, middle-age suburban woman once read aloud from a story she’d written about a college student
IMPROVING UPON A CLASSIC
The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be
Testing…One, Two, Three
Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both
4imprint Makes an Impression with Samples
How do you get a business customer to open your catalog of promotional products? Include a free sample. Nelson Marketing, a $60 million Oshkosh, WI-based
The Lowdown On…Payment Processing Systems
Just as it was coming up to the 1999 holiday season, housewares marketer Cooking.com made a critical decision to bring its outsourced online payment processing
Testing… one, two, three
When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after
I. Bits: BETTER LUCK NEXT YEAR
On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore
Going Postal on Postal Workers
The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management