With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
Successfully growing your brand, leads and sales requires having deep understanding of the omnichannel customer journey, your ROI at the most granular level and your ability to be nimble enough to pull the levers that have the ability to move your organization forward.
As the associate project manager at Moosejaw Mountaineering, Jerry Hoopfer prides himself on the fact that his staff has an unwavering ability to take ownership of customer contact. Hoopfer took some time to get candid about customer service, social media, and who, in his opinion, is mastering the customer service space right now in this Q&A with Multichannel Merchant.
Nicole Miller is reaping the benefits of its omnichannel strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all while giving consumers what they want, when they want it.
Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.
2014 will be the year that mobile devices further blur, obscure and shred the line between physical and electronic retail. Here are five reasons why.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.
When marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so much more marketers can do to create engaging campaigns that reach a customer on a personal level.
Net sales for the first quarter of fiscal 2014 decreased 0.3% to $134.8 million from $135.3 million for the first quarter of fiscal 2013.
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.