A Same-day Delivery Believer

| Mike O'Brien

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

Why Geofencing Is a Bust, and How to Drive Real Value from it

| Steve Wellen

With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle.

Engaging Customers on all Channels

| Stijn Hendrikse

Missing any customer contact, or responding too slowly, often results in lost sales and revenues. Here’s how omnichannel merchants can better manage inbound customer requests from multiple engagement channels.